![]() ![]() However, all of those benefits are lost if this metadata doesn’t “stick” to the image as it travels from one computer to another and onto the web.Ī recent survey by the International Press Telecommunications Council - done as part of the Embedded Metadata Manifesto - was conducted to raise awareness of the problems that can occur when using many of the social media networks and photo sharing sites. Storing this information inside the image can’t prevent others from misusing the information but it can help others know more about the image: who is pictured in a photo, what they are doing (and maybe why) as well as where and when it was taken. ![]() For professional photographers it’s an easy way to let potential publishers know they took the photo and how to contact them. Digital photographers may refer to this as embedded photo metadata or just metadata for short. Storing information about your images inside the image itself provides a number of useful benefits. The following is a guest post by David Riecks, leader of the Photo Metadata Project. ![]()
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